Prefer

Terms of Service

Last updated: 10 July 2026

These terms govern your use of Prefer (“the app”, “we”, “us”), operated by David Conneely, an individual based in the United Kingdom, contactable at [email protected]. By creating an account or using the app you agree to these terms. If you do not agree, do not use the app.

1. Who can use Prefer

You must be at least 13 years old. If you are under 18 you confirm a parent or guardian agrees to these terms on your behalf. You are responsible for keeping your account credentials secure and for activity under your account.

2. Your content

“Your content” means everything you create in the app: lists, rankings, scores, head-to-head votes, reviews, comments, your profile, and anything else you submit.

3. Acceptable use

You agree not to:

We may remove content and suspend or terminate accounts that break these rules.

4. Our intellectual property

The app itself, its name, logo, design, code, and the recommendation systems and datasets we build, belongs to us or our licensors and is protected by trademark, copyright, and trade-secret law. These terms do not grant you any right in our intellectual property beyond using the app as intended. “Prefer” and the Prefer logo are our trademarks; you may not use them without permission.

5. Data and privacy

How we handle personal data is set out in our Privacy Policy, which forms part of these terms. In particular, you acknowledge that we may use data derived from your activity, in aggregated or anonymised form, to produce insights that we may share with or sell to third parties.

6. Service availability and changes

We provide the app “as is” and “as available”. We may change, suspend, or discontinue features at any time. We try to keep the app running but do not guarantee it will be uninterrupted or error-free.

7. Liability

To the fullest extent permitted by law, we are not liable for indirect or consequential losses, loss of data, or loss of profit arising from your use of the app. Nothing in these terms limits liability that cannot be limited by law (including liability for death or personal injury caused by negligence, or for fraud). Where our liability cannot be excluded but can be limited, it is limited to £100.

8. Termination

You may stop using the app and delete your account at any time. We may suspend or terminate your access if you break these terms. The sections that by their nature should survive termination (content licence for already-derived aggregated data, intellectual property, liability) continue to apply.

9. Governing law

These terms are governed by the laws of England and Wales, and disputes are subject to the exclusive jurisdiction of its courts.

10. Changes to these terms

We may update these terms. When we do we will update the “Last updated” date, and for material changes we will notify you in the app. Continuing to use the app after a change means you accept the updated terms.

Contact

[email protected]